Be it an online business or an entity comprised of bricks and mortars, everyone needs a plethora of designs for various purposes like logos, brochures, company profiles, websites and whatnot! After all, the impact of a successful branding also depends upon appealing designs.
To get their business design needs realized, companies, big or small, would look for design agencies. But the main problem with those entities is that they would charge a hefty sum for only a handful of designs. Needless to say, it isn’t necessary that those designs would be hailed appealing at first draft or even after many nerve-wracking edits.
However, there’s another realm that businesses these days are exploring, and quite vigorously at that. These realms are Crowdfunding platforms that are powered by not 5, 10 or even 50, but a whooping hundreds of thousands of designers from every corner of the world.
There are serious reasons why businesses are so attracted towards this trend, which is growing at a considerable speed…
Graphic designs on crowdsourcing platforms charge way less than the ones working for design agencies. At these platforms, you set the prize, which may start with as less as $100 – which is ideal of small businesses – and may go as high as $1000 which is something a big company may feel compelled to.
Pay Less Get More
Unlike standard agencies, when you order your design on a crowdsourcing hub, you are presented with not only 5 or 8 design concepts but a whooping 90 to 100 unique artworks.
To get all the 90 to 100 design concepts at your desk, you don’t have to wait for weeks or months. Here, you set the prize as well as the deadline for design completion and submission.
Crowdsourcing Isn’t For Small Businesses Alone, But the Big Dogs As Well
Crowdsourcing isn’t exploited by only SMEs alone, believe or not, even the big sharks in this vast ocean sometimes are also on the lookout for such opportunities.
Take for instance TimeSquare.com that paid $10,000 for 5000+ designs to DesignCrowd. Another well-established company, Dockers, paid only $799 to a popular crowdsourcing platform, 99designs, for a logo, which is not bad given the company’s $1.7billion post-money evaluation.
Still, the debate that whether Crowdsourcing is best or agencies is still on. However, it entirely depends on the company’s budget, its goals and the distinction it aspires to mark on the industry like the Shell or Accenture brands, where the latter paid $100,000,000 in 2000 for a logo.