The annual shopping frenzy of Black Friday is upon us. The day fills us with the mix feelings of excitement and worry. Excited because of the best deals ever, and worried because of the most crowded day of the year.
So, if you’re feeling more worried than excited due to thought of throwing yourself into an insane number of crowds all going for the same deals as you, don’t worry. This black Friday, Google, the Search Engine giant, has got you all covered.
In its latest blog “Think with Google”, Google has prepared for you an ultimate survival plan (an infographics) on how you can easily avoid the overwhelming crowd and find the best time to hit the stores.
The anonymized data presented in the form of an infographic was collected last year on Black Friday. The data was collected from the device of users who turned on History Location while shopping. Well, the result is something every Black Friday shopper needs to see.
According to the findings, morning is the ideal time to hit the stores on Black Friday, and afternoon should be avoided. The data has hampered the wrongly-held belief of people who has always thought that afternoon is the best time for shopping.
As you can see on the image below that the traffic at almost all the retailing stores peaks at around 2pm to 4pm and starts declining from 6pm and on words.
The huge traffic pattern and timing isn’t the startling data that Google has unveiled through its infographics. Perhaps, the most surprising finding it has presented is that Black Friday isn’t the only gigantic shopping day of the year. In fact, Christmas Eve is the day when hundreds of people flock to discount stores for Christmas gifts.
Lastly, Google has also predicted in the report that this year almost 82% of the users will check the price tags on their mobiles while purchasing in stores.
Feature Image Courtesy of: Thinkwithgoogle.com