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McDonald’s Drive-Thru Gets Digital Makeover

When it comes to fast food industry, then we all know that McDonald’s wears the leadership cap. But, during the last couple of years, the most dynamic fast food chain has fallen behind its competitors quite drastically. It’s may be that customers haven’t been provided with an order-and-pay method via smartphones. And, keeping this particular aspect in mind McDonald’s gives digital makeover to its drive-thru by rolling out mobile order-and-pay technology.

According to Business Insider, McDonald’s will be launching its mobile order-and-pay app next year to facilitate its valued-customers with the easiest way of ordering their happy meals.

Initially, the technology will roll out to selected locations in the US. Moreover, it will also hit the international market such as Canada, France, UK and Australia to cater a wide range of audience across the world.

It’s not the first time McDonald’s is experimenting to be more customer-centric. The reputed fast food chain has made a couple of technological tests before including “Create Your Own Taste” menus at selected locations in 2014. But, this move will turn out to be reasonably impactful in terms of customer convenience.