When you can’t acquire someone, you can just imitate it and present something close to it as your own. Well, it is what Facebook apparently aiming for, after failing to acquire SnapChat in 2013.
It is now official that Facebook is experimenting with its own ephemeral, aka bubble, messaging feature, and the first one that will be bestowed upon by this new feature is France. Hourra to you, France!
The feature is available in both Andoird and iOS, and works pretty much like SnapChat. The messages will be gone, vanish, poof after 60 minutes, which I believe is enough to convey any sensitive information without worrying about anyone spying on it later.
In an official statement to NBC News, Facebook shared “Starting today, we’re conducting a small test in France of a feature that allows people to send messages that disappear an hour after they’re sent.” “Disappearing messages gives people another fun option to choose from when they communicate on Messenger”, the company added.
The bubble messaging feature can be activated via tapping the glass-hour icon on the upper tab, before sending the message. The feature can be activated or deactivated by anyone in the chat group.
For Facebook, it’s a pretty bold yet highly decisive step. It is because if the feature gets the traction that FB is desperately expecting, it’d bring the company head to head with SnapChat that rules dominantly in the realm of ephemeral messaging.
In fact, since the last time SnapChat declined Facebook’s $3 Billion takeover offer, it has gained a gigantic amount of users, with 200 million monthly users.
Regardless, the testing is still on-going in France these days, and hopefully the feature will be rolled out in the coming months or so.