Tag Archives: facebook ads frequency

Facebook rolling out changes to its ads algorithm

Facebook is Giving Its Users More Control Over the Ads They See on the Site

When it comes to online experience, you can’t get rid of advertisements. However, you can reduce the frequency by using a good ad blocker, but it can turn out to be a massive trouble for sites that solely generate revenues by selling ads.

Similar is the case with Facebook, but the world’s most popular social network has figured out a legitimate way to sneak right past your ad blocker. Since the company’s entire revenue is based on running ads, therefore it has brought a considerable change in the way advertisements load for desktop users.

The ultimate goal is pretty simple and obvious. Facebook doesn’t want any user to block its ads whatsoever. But, this change has a positive side as well.

As we all know that Facebook uses our information and browsing history to show the type of ads accordingly. Same way, the social media juggernaut has announced that the users will even have more control over the ads they see from now.

And this is what Andrew Bosworth, Vice president of Ads & Business Platform at Facebook wrote in a blog post. “If you don’t want to see ads about a certain interest like travel or cats, you can remove the interest from your ads preference. We also heard that people want to be able to stop seeing ads from businesses or organizations who have added them to their customer lists, and so we are adding tools that allow people to do this.”

Practically, it’s a mature decision by Facebook which will allow users to only see the ads they are more interest in. The new changes will start rolling out in a couple of days, so its time to say GOODBYE to the ads that used to be the biggest distraction for everyone. 🙂