Twitter finally made a little bit of shuffle in its executive post by hiring Keith Coleman as a new VP of product. Those who don’t know, Coleman has been a Googler for over a decade and led the development of products such as Gmail, Google Chat and Inbox.
However, he arrives here by way of acquisition, as Twitter is absorbing his company, Yes, Inc. With this, it genuinely means that wyd and Frenzy, the two primary apps of Yes will be shut down by Twitter.
Coleman, who has several achievements under his belt, will fill a job that’s been unoccupied since Kevin Weil moved to Instagram in January. And with such news, a question suddenly strikes our mind that how this move will impact the future of Twitter, right? Well, it’s yet to be examined, but when the two creative approaches blend they make a powerful statement. So, wait and watch is all we can say about the entire move.