YouTube has made an announcement that it will no longer support 30-second video ads that appear before a played video and are merely impossible for a user to skip.
This news has been first revealed by a Google spokesperson to Campaign. He said that the platform will more focus on commercial formats that are comparatively better for both viewers and advertisers in terms of engagement.
The change is not going to affect shorter ads, like 20-second videos or below. It means advertisers will still have enough room to show their creativity and get the job done. However, the short-form videos which are also known as six-second bumper ads will be given a lot of focus.
“We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers, “Google said.