YouTube has made an announcement that it will no longer support 30-second video ads that appear before a played video and are merely impossible for a user to skip.
This news has been first revealed by a Google spokesperson to Campaign. He said that the platform will more focus on commercial formats that are comparatively better for both viewers and advertisers in terms of engagement.
The change is not going to affect shorter ads, like 20-second videos or below. It means advertisers will still have enough room to show their creativity and get the job done. However, the short-form videos which are also known as six-second bumper ads will be given a lot of focus.
“We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers, “Google said.
Scientists have been working so hard to integrate robotics into intricate medical treatments. Well, due to the reason, doctors now have tiny devices that are excessively used to inject drugs into an individual’s eye. Moreover, such devices are also used on areas which are hard to reach.
The good news is, scientists have recently come up with an effective way to combat cancer using magnetized swarm of microscopic robots.
A team of researchers at Phillips Innovative Technologies in Hamburg, Germany is the mind behind this innovation. They have created a way to place each robot in a swarm and provide them specific tasks through magnetic fields.
“Our method may enable complex manipulations inside the human body,” said study lead author Jurgen Rahmer, a physicist at Philips Innovative Technologies in Hamburg, Germany.
Such a group of scientists believes that treating cancer with this technology can protect healthy tissues and possibly lessen harmful side effects. But, I think it’s too early to say anything until we have some real-life examples.
It seems that McDonald’s is keen to make a solid impact with its scrumptious Shamrock Shake. And to boost its marketing campaign, the famous restaurant chain has decided to introduce a re-engineered straw.
Yes, you have heard that right!
The straw is not something out of this world thing in terms of its design and functionality. However, it has been created with a legitimate purpose. The Shamrock Shake is a combination of chocolate milkshake with a sizzling touch of mint flavor in it. Which means, enjoying both of the flavors together is merely impossible until the shack melts down. So, to overcome this problem, a team of robotic and aerospace engineers have reinvented the straw that you can see in the image above.
It comes with four holes that surely allow you to enjoy a delectable combination of chocolate shake with minty seasoning. But unfortunately, a fewer quantity of straws will be available in the market. Therefore, McDonald’s wants you to keep visiting its website to know where and how you can get the straw.
If you have desperately been waiting to buy one of the pairs of BeatsX wireless earbuds, then your time has finally arrived. Beats, on 7th of February, officially revealed that the much awaited BeatsX earbuds will hit the global market on February 10th. But, Beats didn’t stop there as the company also made it clear by telling CNET that two more color options (grey and blue) will be available in the market shortly.
Apart from Apple devices, BeatsX earbuds are absolutely compatible with Android smartphones as well. As far as the battery life is concerned, Apple says that it can extend up to 8 hours. Moreover, by plugging the earbuds for just 5 minutes, you can avail up to two hours of listening time. Great, right?
What is more interesting about BeatsX is its flexibility that adjusts the earbuds quite comfortably around your neck. And, when you are not using them, they get attached to one another magnetically.
Outlook mobile is celebrating its second birthday today. And, to treat all of its users, Microsoft has made it official that iOS users will now have add-in feature available to reduce the switching time between apps.
Outlook already has add-ins for desktop PCs. But, for smartphone users, it is definitely going to be an effective addition to save a considerable amount of time. Apps such as Evernote, Nimble, Trello and GIPHY can now be accessed on phone without leaving Outlook. Awesome, right?
You will be able to see add-ins as an icon while reading emails. With such a useful upgradation, adding any email as a project card will no more be a big issue with the help of Trello. Moreover, you can also use GIPHY add-in to make your reply more personalized with a GIF.
The fact is, majority of the add-ins are quite limited, but there is a possible sign that Microsoft has taken it very seriously by opening a gateway to third-party developers.
It seems like Seagate is almost near to achieving the goal of producing 20TB drives by 2020 because the company is in a serious mood to launch 14TB and 16TB hard drives over the next 18 months.
Till now, the capacity of Seagate’s hard drive is 10TB. According to Stephen Luczo, the company’s CEO, “A 12TB drive based on helium technology is being tested, and the feedback is positive.”
If the company is successful in making a 16TB hard drive, then it is surely going to be the largest magnetic disk ever. Also, this drive by Seagate will be a perfect data storage solution for enterprises and consumers who have to deal with a large amount of data on daily basis.
Whatever we view, our in-built lens inside the eye adjusts the focal length accordingly. But, as we get older, the lens loses its strength and ability of focusing objects with the same accuracy. And, that brings in the need for bifocals and reading glasses to improve visibility.
Same thing happened with Carlos Mastrangelo who started suffering from vision problem at his early 50s. However, Mastrangelo, a professor of electrical and computer engineering at the University of Utah, decided to solve the problem of wearing glasses on and off. That actually led him to create a pair of smart glasses.
The lenses of these smart glasses are made of glycerin. It is a thick colorless liquid surrounded by a flexible membrane in the front and back. Before experiencing the glasses for the first time, a user has to add his eyeglasses prescription into an app, which will then adjust the lenses in accordance with his specifications.
For now, the smart glasses visualize a pretty ordinary look, but they are expected to get slimmer yet stylish to draw considerable attention.
Yep, you have heard that absolutely right.
Nintendo, after launching its first smartphone version of Super Mario Run on IOS in December, is set to make it available for Android users as well. And, all this will happen on March, 2017.
The news first appeared on Nintendo’s official Twitter account on 18th of Jan, which then hit the internet by storm. Well, Nintendo describes it as a “free to start” game. With this, they actually mean that the first three levels of the game could be unlocked without paying a single penny. However, you will be able to enjoy rest of the game after paying just $10.
The good news is, if you can’t wait to get your hands on the complete version of the game, you can get yourself registered to the Super Mario Run’s page on Google Play Store. This way, you will be notified when the game goes live.
Similar to many other carmakers Volvo is on its way towards testing a self-driving technology. So far, we heard about a lot of self-driving tests done by some gigantic automobile companies. All of them include a group of engineers who sit in the car for technical assurance, and they also grab data comprising of the car’s behavior to know what works well and what doesn’t.
Here in the case of Volvo, the story is slightly different as the automobile company is conducting its first self-driving test with an ordinary family, the Hains from Gothenburg, Sweden.
The reason for making Hains family a vital part of this test is quite interesting. Volvo wants ordinary people experience the self-driving test. How such people react when the car goes from manual to autonomous modes, and what sort of reaction comes out of their face while they are not taking the wheel?
Regarding the “Drive Me Project” test, this is what Henrik Green, Senior Vice President, Research and Development at Volvo group said, “We want to learn more around how people feel when they engage and disengage autonomous drive, what the handover should be like, and what sort of things they would do in the car when it’s driving them to their destination.”
Well, we will have to wait for the impact of this test. However, Volvo looks optimistic to launch its first fully autonomous vehicle somewhere around 2021.