Facebook Entering the Hardware Market via Portal

Facebook has been a social media giant since quite a few years now and it has evolved significantly over the years. In 2016, Facebook began working on its first ever hardware device known as Portal that enabled face to face interaction between people while they are at their own homes. While this may sound like a normal video-calling app, the Portal might have much more to offer!

The Conflict

While the Portal might be a great device to connect people conveniently, there are a number of conflicts that arose as a result of this launch. Firstly, Facebook already lost most of its trustworthiness recently in the data privacy scandal and the fact that Portal wants access to people’s homes sounds insane. Portal might not sell well till Facebook regains its credibility.

Secondly, there is a greater need for people to come out and interact because social media has almost destroyed the social life of users who prefer staying in touch via social media platforms. With Facebook Portal, you can have kind of an evolved video calling experience that might seem no less than the actual face to face conversation.

Finally, Facebook Portal comes with an Artificial Intelligence assistant like Alexa. A lot of users already demonstrated how annoying Alexa could be at homes so this might be a good enough reason for them to not buy the Portal.

What are the Features?

Facebook launched two products in the market: Portal and Portal +. Both devices are explicitly made for video calling free from distractions via sound cancelation and require no use of hands. Portal+ consists of a larger 15 inch, 1920*1080 pivoting screen as compared to the 10-inch, 1280*800 screen in Portal. It detects your face and the screen moves accordingly so that you are in the frame at all times.

Both devices are now available for pre-order with Portal selling for $199 and Portal+ for $349. Despite the conflicts, it is yet to see whether Facebook can survive in the hardware market or not.