With changing trends in technology and consumer preferences, static web pages are no longer attractive to consumers regardless of how useful and informative the content within it is. This is because today’s consumers are attracted towards variety which sounds like a concept exactly opposite to static web pages. Even though a lot of websites have not yet “gone dynamic”, they would eventually have to for three major reasons:
- To keep up with market competition
According to Glow Graphics, one of the renowned graphic design agencies in the UK, “In any industry, companies need to keep up with the pace of technological or innovative transformation for survival.”
If they fail to do so, they may eventually be driven out. Similarly, a website is a valuable asset for a strong online presence. If they ignore the trend of dynamic web pages, consumers may switch to alternatives regardless of how exceptional quality services that website offers.
- To improve Search Engine Optimization (SEO)
There are possibly tons of other websites similar to yours on the internet. Hence SEO plays a major role in determining the traffic. In dynamic web pages, there is a significantly greater amount of content that boosts the number of indexed pages thereby making SEO effective.
Additionally, the search bot algorithms recognize that dynamic websites are usually up-to-date and attractive so the overall SEO results are in favor.
- To convert potential consumers to actual ones
Finally, websites are often used by consumers for window shopping. Whether your website serves the purpose of e-commerce or just introduce a particular service you offer, dynamic aspect can convince many potential consumers to actually spend on you!
When we talk about dynamic web pages, it can include literally anything that changes the design of a webpage constantly. Videos, slideshows, and e-books are all important examples that serve this purpose because you can immediately grab visitors’ attention towards your offerings.
Therefore, turn your website dynamic if it is not already as you might be losing out on many consumers because of static web pages.