Instagram is one of the most popular social media platforms where users upload visual content for either entertainment or business purposes. It not only allows you to upload pictures and videos but also send direct messages to other users for a more personalized experience. The Instagram story feature was also later added. However, a major change in Instagram witnessed recently was that it changed from the chronological system to a new algorithm that apparently made Instagram more “engaging”.
Initially, users saw posts that were uploaded most recently and never displayed posts from last day or earlier. This meant that if businesses wanted more people to see their posts, they had to take care of the time of posting. With the new algorithm, however, Instagram analyzes your interests and assumes that you would like a certain post which then shows up on your feed regardless of when it was posted. This, unfortunately, resulted in only 10% of people seeing the posts as compared to 100% of when it was chronological.
Instagram revealed that this algorithm was promoting engagement and the post with highest likes and views was displayed on feeds. As they observed negative feedback, they decided not to revert back to the chronological system but add the time factor in this new algorithm. So the final changes accounted for when a picture or video is posted along with the engagement part. Now, users rarely see posts from two or three days ago but they are still in favor of the chronological system because all they had to worry about was when the users were most active.
Tips for Marketers
As a business person, you need maximum reach for your posts. There are two ways under the current algorithm that would make this possible. Firstly, start focusing more on Instagram stories than the regular feed. More people watch stories while your post on the feed can be missed by many users. Secondly, post more often since the time factor is now being considered in the new algorithm. The more frequently you post, the more people see it.