Facebook, on Friday, rolled out the “order food” option to all users in the U.S. For this, the social giant has started partnering with food delivery services so that users can order food directly from a restaurant’s page. Cool, right?
To do so, all you need to visit the restaurants’ page that have participated and hit the “start order” button. Once you do, you will be directed to choose an ordering service, and after that, you will be able to select your order from the menu.
The companies Facebook has partnered with include Delivery.com, ChowNow, EatStreet, DoorDash, Zuppler, Olo and Slice. With this, you won’t have to order meals by opening each of these apps individually.
The feature was first noticed in May, as Facebook kept it in the testing mode for several months before rolling out officially. But now, it is available to everyone and will keep on introducing more food delivery partnerships.
From a technical point of view, the placement of “start order” button will play a crucial role here, as every CTA does for any landing page.
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